Jennifer spent the first 5 years of her career working in the sports industry; first selling sponsorship for the NBA; and then moving on to manage all multiplatform sponsored content at The Score Television Network and Rogers Sportsnet.  Seeing the growing need to understand marketing in digital channels, Jennifer left sports and accepted an Account Management position at an industry leading, full-service digital agency called DAC Group. In this role, Jennifer manages a client portfolio consisting of multiple enterprise brands looking to drive performance through paid search (SEM), organic search (SEO), display marketing, and social media.