Media & the Public Interest

Introduction

Did you know that there are over 2 million job titles and over 900 industries in Canada? That is a lot of possible career options! Understanding the Canadian economy and the types of jobs that are available is one of the best ways to begin your career search.

Students often report feeling limited by their degree choice and worry that they may not have many viable career options. Although your degree can point you in a career direction, it will not necessarily determine the type of job you can pursue. Unlike many college programs, your undergraduate degree is not intended to train you for one specific job. Some students may feel frustrated by this, but the great news is that your degree opens up many more opportunities than you may think!

Employers today are looking for graduates with transferable skills and people who have a sense of where they fit into the world of work. Because of this, it is really important to think beyond your degree when making a career decision. You want to consider all of your interests, the skills you would like to use, what fits with your personality, and the values that you have.

Determining your career path requires a lot of research, both personal and occupational. It's almost impossible to make a career decision if you haven't invested time in both of these things. This section will get you started and will showcase some popular industries and occupational areas related to your degree.

Art & Design

Art + Design is a broadly-based interdisciplinary educational experience. It emphasizes the development of creative thinking and problem solving skills as they apply to emerging areas in the media arts, as well as the traditional areas of fine arts and design.

An artist designer is a creative practitioner and image-maker who brings form to emotions and ideas. There is, however, a difference between a traditional artist and an artist designer: The artist designer visual message does not have to be personal, as they work for another, giving form to expressions or ideas of their client. In short, the artist designer is a visual translator.

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Educational Services

The Educational Services sector comprises establishments that provide instruction and training in a wide variety of subjects. This instruction and training is provided by specialized establishments, such as schools, colleges, universities, and training centers. These establishments may be privately owned and operated for profit or not for profit, or they may be publicly owned and operated. They may also offer food and/or accommodation services to their students.

Educational services are usually delivered by teachers or instructors that explain, tell, demonstrate, supervise, and direct learning. Instruction is imparted in diverse settings, such as educational institutions, the workplace, or the home, and through diverse means, such as correspondence, television, the Internet, or other electronic and distance-learning methods.

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Marketing

Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but sales is only one part of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer.

From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. The process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that benefit the organization and its shareholders.

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Media & Communication

Media and communications is a collection of companies involved in telecommunications equipment and services, television and radio broadcasting, motion picture/video production, and publishing. The media and communications industry makes the world a smaller place by entertaining, informing, and connecting people around the world.

The Media and Communications industry is Highly Concentrated. The production in this industry is dominated by a small amount of large firms that are able to shape the industry’s direction and price levels.

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Public Relations

Public relations is the practice of getting attention and shaping public opinion. Its tools include publicity, advertising, public affairs forums, lobbying public officials, and any and every other means that gets a message out to the public. Mostly however it is about placing stories in the media, getting newspapers, radio and television to accept stories or messages sourced from PR agencies.

Every organisation that interacts with other agencies may be said to engage in public relations. Organisations by and large wish to project as good an image as they can, and often wish to communicate a particular message.

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Publishing

Publishing is made up of a diverse group of industries including: Books, Directories and Mailing Lists, Journals, Magazines and Business Media, Newspapers, News Agencies and other Information Services.

From the printed word to online, the occupations and roles involved are many and varied. Whether a journalist, commissioning editor, designer or an advertising executive, multimedia formats mean the industry is at an exciting time and subject to rapid change.

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Other Industries

This section has highlighted a number of popular industries and job titles that align with your academic program; however, it was by no means an exhaustive list of all the possible options available to you with the degree you possess. Access the resources below to learn about other industries and job titles that are a fit for you.

Canadian Industries: Browse through over 900 Canadian Industries.

LinkedIn: Search through thousands of Western Alumni by degree.

National Occupational Classification (NOC): The national reference on occupations - organizes over 40,000 job titles.

Informational Interviews: Find out about jobs and career paths you never knew existed.

CareerCruising: Peruse career & further educational options (visit the "Resources" section of CareerCentral for the username & password).

Working in Canada: The leading source for labour market information in Canada.

US Occupational Outlook Handbook: Browse hundreds of occupational profiles.